Deciding if you should make your own video, or hire a video marketing production company?  Let me help you with the equations so you can make an educated decision.

My prior career was as a strategic purchaser and I knew that outsourcing was the best and fastest way to get things accomplished to get the optimal and fastest benefits for ROI (Return On Investment).  I knew what the people in the organization were great at and what was a waste of precious time and material resources.

Below I have broken down the dollar values for you. comparing if you made a video in-house, versus if you called in a professional video marketing company.

There are SO many ways to strategically market yourself with video, but for this demonstration, I will use video for a website promo.
 
Making Professional Quality Videos In-House
Project: Website Video, Branding, telling story, what you offer and conversion
Estimated video time, finished product:   90 seconds

EQUIPMENT
              Video equipment. Comparable to minimum professional quality results             $2,000.00
              (prosumer  camera, lighting, sound, tripods)
 
TIME:
                Focusing on key goals/targets – 16 hours @ $50/hour                                             $ 800.00
                Videography time  - 8 hours @ $50/hour                                                                    $ 400.00
               Total editing time and QC (Quality Control) checks – 8 hours @ $50/hour           $ 400.00
                      (3-5 edits, multiply this by 5 if you are learning the software)
                Troubleshooting unforeseen issues – 6 hours @ $50/hour                                      $ 300.00              
                      (Issues with technical, people, location, lighting, sound, content, etc)
                Social Media Distribution and setting up analytics– 8 hours @ $50/hour             $ 400.00
                      (assuming you do not know)

Estimated cost for in-house Video                                                                                                 $4,300.00



 

NAILED IT!

Okay, maybe it won't be as bad as this picture, but I think you get the idea.  I have witnessed some cringe-worthy disasters on the web and those first impressions are everlasting.  Let's look at the numbers if you handed this over to the experts and didn't go through all that hassle.





​​Cost to hire a professional Video Marketing Production Company

Project: Website Video, Branding, telling story, what you offer and conversion
Estimated video time, finished product:   90 seconds
            
Estimated   (Depending on added variables)                                               $2,000 - $3500

Distribution – Free guidance for your company                                                $0.00

Or, outsourcing a company to do this for you                                                   nominal
 

What does a Professional Video Marketing Company do for you?

A. Components of a professional company

The creative director fast tracks you to your mission.  This person zeros in on, not only your goal, but what your prospects want and comes up with creative options for you to consider to make that educated decision.  The focus is on Marketing and Video Production.  Produces a vision and proposal within your budget.
The producer carries the vision and comes up with the script and enlists the right people and equipment for the job.  Gives you timelines and makes the whole process seamless.
The videographer handles all the technical and creative aspects of the videography.  The lighting, the sound and the video.  Each one of these aspects are equally as important as the other and this person has years of experience.
The editor has years of creative experience to pull the vision and video together in an efficient and fluid manner. Adding extra components such as music and graphics to make it sparkle.
Quality control at the end to ensure that vision has been met and the components of lighting, sound and creative have been risen to the highest level.
Distribution.  This element is considered right from the start because the video(s) have to fit the platform(s). If you need guidance with your finished project, we will gladly show you.

All of this is from a cohesive team of professionals, delivered to you, in a neat package, from start to finish.
 
B. Outcome of a Professional Video for you?

Social Media Exposure.  Higher SEO (search engine optimization) rankings, valuable analytics, online business card, social media presence, steroids to your sales and exponential exposure.

ROI (Return on Investment).  Incorporating a professional video strategy will enable you to tap into the number one means of communication in social media of our times.  It takes you from a small stage of pulling in customers slowly, to being on a very large stage and having customers come to you much more rapidly.  Video is the #1 means of communication today because it quickly interacts with the public in the the form of content, emotion and conversion.  

Branding!  Taking your company to a polished professional level showing why you are worthy of attention and loyalty.

I hope this has helped.  If you would like any assistance, please give me a call directly.
I have more Vlogs and Blogs on Social Media Marketing to share with you. 

All the best to you and your business.

Angela Tahara
Creative Director
604-916-7646

​11 of the Best Reasons to add Video
 
Persuasion at its Finest!

Each and every business is unique and each and every prospect is unique to your business.  However, with a creative edge, there are endless possibilities.

Let me take you to how the Social Media is viewed by prospects for the large part, and how to transform this.

In sales, we are told that trust and familiarity builds the relationships that will bring in the prospects and that is so very true.  This is very effective, but slow.

So how do we bring together the challenges of sales and marketing objectives into one with the goal of persuading the prospects to enter in faster for conversation and conversion?

It is by putting the uniqueness of your company in a very simple and compact format, in front of your prospects, in a non invasive way.  It is by giving them the information that THEY WANT TO HEAR in a CONDENSED FORMAT.  Their problem solved and WHY YOU. 

Today, individuals want it personal and fast.

Website text and emails are just a blast of polished text.  To the viewer, one site looks like a copy of another and no matter how many great pictures you have, or how great your wording is, the website is just glazed over as spam.  Think about your own actions when you are looking for something.

If you are looking for a painter for your house, does the website actually tell you if this person is of the highest quality, or that this person is really good at making a website?  Those are two different things.  You still don’t have trust in the abilities because you don’t know this person.  Even if there are typed testimonials, are the testimonials from his/her relatives or even current?

So, how do you mitigate that?  How do you rise above in how social media is perceived today?

VIDEO – the communicator of today!

1. First, video captures the attention. It flashes and catches the eye.
2. If it is short and professional, then it will get watched.  You can deliver the information a prospect wants to know in a format that is concise and to the point.
3. Video taps into the emotional and intuitive part of the brain.  The person watching can see that you are authentic, innovative, and that you can communicate clearly to them.  This builds a trust.
4. Your elevator speech is polished and you are now moving into a wider audience instead of one to one sales calls.
5. Search Engines love video.  The more hits, the higher up the SEO rankings go so you are moving to the top of the public search.
6. You should attach this video to every email because the stats are that this is a 200-300% click through rate.  That alone is golden.  These get passed around in corporations.
7. Analytics.  You can see where your videos are roaming and the hits on your sites.  Track the progress to see this valuable information of the time, who, what, where and when you are getting optimal exposure and ROI.
8. The ROI.  Most times, one new client has paid for the video.  Now that is amazing value.
9. Distribution.  We are in the social media electronic age and so much of this you can easily do yourself and if you are not taking advantage of that, now is the time.  It is so simple.
10. Consider multiple videos for that amazing impact of Brand awareness and you being the expert.  Also a complete elevation of your business across the board.  Testimonials, Vlogs, How-to’s, Sponsorships, Employee engagement, Investors, FAQ’s, Special Events, Trade-shows, New/Featured Products, Exciting Buzz, etc.
    
11. The people have voted and they want video.  There are enormous stats are out there and you know you will click on a short video too if it is there.  

If you are still relying on text and still pictures to capture your prospects, ask yourself why.

If it is because Video is new to your skill-set, then it is as easy as a phone call to take you over the top and make you a superstar with accelerated conversions.

There is no cap on creativity with the right Video Marketing Production Company. They understand you and your mission, collect B-roll to reduce costs, incorporate strategies and make you look awesome and innovative.  Your gain is all of the above.

Step into the camera lights,  will be so glad you did.

www.BFPVideos.com
Angela Tahara
Creative Director
604-916-7646