SPONSORSHIP MARKETING - An overlooked strategy for great Branding results
 ​
As a creative person and video marketer, I have many strategies for engaging the public.  I am going to share with you one that is often missed but has the greatest potential for the best return for your Brand image and your dollars spent.

SPONSORSHIPS

Why would you want to highlight your sponsorship(s)? 
Branding = Your company has a heartbeat, is part of a community (locally or globally) and gives back.

Let’s first break this down into what may be your marketing mission and strategy.
 
Logic Parameters 

What is Branding?                            – Having people engage with your company as the innovative leader
What is your core motive?              – Wanting the population to come to your business first
What is your target?                         – Humans who are intelligent, emotional beings that seek values like
                                                                themselves
 What is video for?                            – Connecting to an audience on an informative and emotional level

Looking at these logic parameters, it is easy for me to see, as a video marketer, where the low-hanging-fruit can be maximized for exponential marketing.

This strategy is in your sponsorship(s).

Looking at many websites, companies mention their sponsorship(s) and sometimes give links to the web-pages.  But but as an onlooker, I am left wondering.  In what capacity are the corporations assisting them?   In today's communication standards, I do not  always trust the written text in some situations.  Applications require that you SHOW and not TELL when you want to connect to your targets.  A sponsorship is an emotional factor and it needs to be communicated in a platform that delivers that message.  Video connects emotionally.

The great news is that you can get amazing Branding traction, not only for yourself, but for your Sponsorship with a strategic video.  Here is the plan for you to consider.

• Send in a professional video marketing production company to your sponsored organization and film what this group is about.  Have them talk about themselves and capture the information the public wants to see.
• In this video, the sponsorship makes mention about how your company has helped them and how valuable you are to them.  This makes you a hero without it sounding like a brag.  It satisfies the public on the information of exactly how you have assisted them in their progress or growth.
• This video goes up on your social media platforms and boosts your Brand image as a company that deeply cares about community.  People remember you and will forever connect your Brand to this organization.
• The big bonus to all of this is that the sponsored organization also puts up this video in their social media channels and you get twice the social media exposure for your investment.  Twice the social media broadband for the price of one video.
• You have not only lifted your Brand, but you are elevating this sponsorship even further by supplying them with this video.   Your clients are intelligent, they can see for themselves how dedicated you are in your mission to help and give.  

This strategy creates great traction and exponential marketing for your ROI (Return on Investment).  Equally is the supreme positive Branding.
 
I hope this has helped.
Give me a call to see how I can make this happen or for other great strategies.

All the best to you and your business.
​
Angela Tahara
Creative Director
www.bfpvideos.com

37 Staggering Video Marketing Statistics for 2018





As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

​
Video Marketing Volume Statistics

• 82% of Twitter users watch video content on Twitter
• YouTube has over a billion users, almost one-third of total internet users.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.
• More than 500 million hours of videos are watched on YouTube each day.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
• 87% of online marketers use video content.

• 72 Hours of video are uploaded to YouTube every 60 seconds.
• One-third of online activity is spent watching video.
• Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 
• 85% of the US internet audience watches videos online.
• Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
• The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 
• Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

• Over half of video content is viewed on mobile.
• 92 percent of mobile video viewers share videos with others.
• 90% of Twitter video views happen on a mobile device.
• Periscope users have created more than 200 million broadcasts.
• 10 million videos are watched on Snapchat per day.

Video Marketing Engagement Statistics

• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Marketers who use video grow revenue 49% faster than non-video users.
• Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 
• 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
• Social video generates 1200% more shares than text and images combined.
• Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 
• [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

• Video drives a 157% increase in organic traffic from SERPs.
• Videos up to 2 minutes long get the most engagement.
• 85% of Facebook videos are watched without sound.
• Video on a landing page can increase conversions by 80% or more.
• Native videos on Facebook have 10 times higher reach compared to YouTube links.

• The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
• Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
• 46% of users act after viewing an ad.
• An initial email with a video receives an increase click-through rate by 96%.
• Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
• Video attracts two to three times as many monthly visitors.
• Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 
• Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
• Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
• By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
• The average user spends 88% more time on a website with video. 
  
  Credit:  Mary Lister of Wordstream.com