Step by step explanation and a free interactive spreadsheet to download to get you well along the way.

Vlogs are a great marketing strategy in bringing in leads and conversions.  Watch this short video to see how.

Not all video production companies are the same, and deliver what you expect.   

There are three main types;
Standard
Creative
Marketing

This short video will help you find the right one to suit your budget and requirements.

How to EQUATE ROI on Social Media  

Social Media advertising has great ROI, return for investment, and it is smart business practice to see specifically how and where it is working for you. To understand the equation, you must first perform the groundwork, so I will share with you from top-to-bottom this process.  Once done, this will become an automated system for you.

To find your ROI, Return on Investment, you must first know where you are going.  This forward thinking is a crucial step and cannot be missed. Building sales and equating ROI is like building a shed and deciding if the shed is producing value and can be used in other ways. To build the shed you must ask yourself why (the goal), and then you need your measurements and the tools and the data to equate the feasibility.

Strategy and forecast must be on your mind from the beginning steps. 

1.  Goal. Increase of interest (commonly sales) in your organization with a metric.   The metric are clicks, calls, emails or subscriptions. If sales is your interest, determine a realistic percentage point of how you want your marketing and sales to increase.  For example; = 6% in 12 months.  It is not okay to say “I want sales to increase” because that is not measurable.  Choose a length of 6-12 months because it takes time to get traction.  A social media following may not happen overnight, and you may need to attract attention by strategic placement and/or paid ads.  Create a starting point vision, then you can adjust as you move forward.
2.  Measurement. A measurement is analytics.  When you have your measurement basis, this creates your data to see what is working well and what is not, and from here, you can adjust accordingly to your goal. The free avenues to measurement are through your YouTube Channel, Facebook, and Google Analytics. (https://analytics.google.com). There are other web-based platforms that offer analytics.  From these platforms you can gather those valuable monthly metrics. The more you work with analytics, the more you can determine what is the valuable information for your requirements.
3. More Traction. AdWords campaigns (https://ads.google.com) is one avenue for an easy and economical means to obtain higher traction for your videos or social media. Capturing those valuable conversions that are on a broader scale.  The analytics in AdWords allows you to narrow in on the what and where and who for your campaign.  The keywords to use, and other resources so you are not spending your hard-earned dollars in areas that are of little use to you.
4. Data. Cost of campaigns and analytic figures.  With the analytical data in hand, you not only have the means to adjust to your goals and what you spend and where, but you have the data figures needed to easily equate your ROI over time. 

I have also made it simple for you in an interactive sheet that you can download free from our website at www.bfpvideos.com.

                                                                           RAW EQUATION EXPLAINED 

                                                   Revenue from Social Media – Cost of Social Media Activity
                                                                           Cost of Social Media Activity 

                    
ANALYTICS AND SALES DATA COLLECTED/MONTH
10 VIDEOS                   = 1000 CLICKS
1000 CLICKS                = 500 LEADS
500 LEADS                   = 100 PURCHASES
 
TRAFFIC TO LEAD CONVERSION RATIO – Useful statistical information to have
500                               = LEADS
1000 = 50%                = CLICKS
 
LEAD TO SALES CONVERSION RATIO - Useful statistical information to have
100                               = PURCHASES
500 = 20%                  = LEADS
 
                                                                 ROI EQUATION IN PRACTICE
 
BASE STATS:
NUMBER OF PURCHASES = 100
REVENUE PER PURCHASE = $100 (each of your product is $100 in this instance)
COST OF SOCIAL MEDIA  = $500 (is what you spent in this campaign, not including cost of video in this instance because video is a one-time cost)
 
REVENUE
# of Purchases x Cost of Purchase = Revenue from Social Media
100 X $100 = 10,000
 
ROI EQUATION
Revenue from Social Media – Cost of Social Media
                          Cost of Social Media
$10,000 – $500
        $500
 
= 19% OR 19.1    = EVERY $1.00 SPENT HAS GENERATED $19.00 IN SALES
Your ROI equation
 
 
To get a free download of an interactive spreadsheet to plug in your own figures, visit our main page on the website.



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Professional Video is the #1 communicator today because it delivers efficiently and on an emotional level, addressing the needs of your target audience so they will engage with you further.

Your message -> delivered how your target wants to receive it = conversion for your business.

BFPVideos are experts on Video Marketing and Video Production.

I hope this has helped.
If you have any questions or would like a free consult, I would be happy to assist.

All the best to you and your business

Angela Tahara
Creative Director
604-916-7646
www.bfpvideos.com

​ 



​How to Distribute Video 

If you have a video or are thinking about making a professional Marketing video, what will you do with it?  I suggest going with a professional marketing production company, because if you are going to take the time to do something, the first impressions are so very important to keeping your audience engaged.  Take that extra step to put your best foot forward because video is out there for all to see.  You are being judged by intelligent viewers.
 
 
When you make a video, where you post it makes a difference.  It also determines your target audience, the length of your video and if you need to incorporate text in it.  The sweet spot for time in a video is 90 seconds or less.  If you engage your prospects for the first 8 seconds, then that buys you the next 30 seconds.  This buys you your conversion.  Video is a strategy that is as individual as you are.

I will show you how to network your distribution.

The obvious avenues are in Social Media:

YouTube,
Facebook,
Your Website,
Instagram, and
Linked-In
 
Your home base is YouTube where you can grab your videos and distribute to other avenues. Here you can get a subscriber base and your analytics.  YouTube is your broadest audience but be mindful that without concentrated strategy, you are a little fish in a big pond.  For today, let's just think of it as a must-have place and where you start your root video to get your analytical data.

Set yourself up with Google analytics to give you more detailed statistics.  https://analytics.google.com.  This is the forum where all of your data will be filtered from so you can see where you are getting the most traction in your website, search engines, demographics and videos.  "You can't know where you are going if you don't know where you have been."

Of course, video on your Website is a must.  It is where your people go to engage and learn about you and what you can offer!  Whether you put your video on your home page or make Blogs (Vlogs), pull the URL from YouTube (your base)attach it onto your Website, then all of their viewing is captured in Google Analytics.
 
From your YouTube, attach the URL into Facebook.  Facebook is primarily B to C.  Business to Customer and you may likely get 2% of the market unless you go to paid ads.  The good news is that it is not very expensive for your return and you can decide how much to spend.  Facebook users likes to watch videos, but usually without sound, so it is a good idea to attach closed captioning text to each video.  This is easy to do with YouTube.
 
Also, from YouTube, you can copy and attach the URL as a post into Linked-in.  Linked-in is B to B.  Business to Business.  This forum does not want to see products to be sold but will be receptive to business networking.   
 
Instagram will only accept videos under one minute.  This is a younger crowd and it is huge.  This is largely B to C, Business to Consumer, but you must use your smart phone to upload videos.  Download to your computer and go from there.
 
Google Analytics.  You have all the analysis attached to this platform.  There are AdWords  offered and you can pay for a campaign.  Again, the good news, not too expensive for your return, and you can see what is working and what isn’t.
 
The big bonus in all of this is that Search Engines love video.  For every click, you are moved up the ladder.  Text alone doesn’t do this nearly as fast.  You are brought above your competition not only on the SEO (Search Engine Optimization) rankings, but also in a professional presence because you are current in delivering content to where the public wants to see it.  You are in a trend.

There are more creative strategies with video.  For example, if you attach a video direct from your YouTube platform to your emails, you will get a 200-300% click rate .  You will have that one to one strong connection with your touch points and inject steroids into your sales.
 
Or, are you have regular Vlogs going out?  Do you have interested engagements where you can send those out to your subscriber base.?

Video is the #1 communicator in today’s social media because it is quick, efficient and taps into the emotional component of human interaction.  People are drawn to it and they will remember you.

But video must be done right.  First impressions are so important.
 
I hope this has helped 
I have other tips in my Vlogs or Blogs.
 If you have any questions, I would be happy to assist.
 
All the best to you and your business.

Angela Tahara.
Creative Director.

SPONSORSHIP MARKETING - An overlooked strategy for great Branding results
 ​
As a creative person and video marketer, I have many strategies for engaging the public.  I am going to share with you one that is often missed but has the greatest potential for the best return for your Brand image and your dollars spent.

SPONSORSHIPS

Why would you want to highlight your sponsorship(s)? 
Branding = Your company has a heartbeat, is part of a community (locally or globally) and gives back.

Let’s first break this down into what may be your marketing mission and strategy.
 
Logic Parameters 

What is Branding?                            – Having people engage with your company as the innovative leader
What is your core motive?              – Wanting the population to come to your business first
What is your target?                         – Humans who are intelligent, emotional beings that seek values like
                                                                themselves
 What is video for?                            – Connecting to an audience on an informative and emotional level

Looking at these logic parameters, it is easy for me to see, as a video marketer, where the low-hanging-fruit can be maximized for exponential marketing.

This strategy is in your sponsorship(s).

Looking at many websites, companies mention their sponsorship(s) and sometimes give links to the web-pages.  But but as an onlooker, I am left wondering.  In what capacity are the corporations assisting them?   In today's communication standards, I do not  always trust the written text in some situations.  Applications require that you SHOW and not TELL when you want to connect to your targets.  A sponsorship is an emotional factor and it needs to be communicated in a platform that delivers that message.  Video connects emotionally.

The great news is that you can get amazing Branding traction, not only for yourself, but for your Sponsorship with a strategic video.  Here is the plan for you to consider.

• Send in a professional video marketing production company to your sponsored organization and film what this group is about.  Have them talk about themselves and capture the information the public wants to see.
• In this video, the sponsorship makes mention about how your company has helped them and how valuable you are to them.  This makes you a hero without it sounding like a brag.  It satisfies the public on the information of exactly how you have assisted them in their progress or growth.
• This video goes up on your social media platforms and boosts your Brand image as a company that deeply cares about community.  People remember you and will forever connect your Brand to this organization.
• The big bonus to all of this is that the sponsored organization also puts up this video in their social media channels and you get twice the social media exposure for your investment.  Twice the social media broadband for the price of one video.
• You have not only lifted your Brand, but you are elevating this sponsorship even further by supplying them with this video.   Your clients are intelligent, they can see for themselves how dedicated you are in your mission to help and give.  

This strategy creates great traction and exponential marketing for your ROI (Return on Investment).  Equally is the supreme positive Branding.
 
I hope this has helped.
Give me a call to see how I can make this happen or for other great strategies.

All the best to you and your business.
​
Angela Tahara
Creative Director
www.bfpvideos.com

37 Staggering Video Marketing Statistics for 2018





As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

​
Video Marketing Volume Statistics

• 82% of Twitter users watch video content on Twitter
• YouTube has over a billion users, almost one-third of total internet users.
• 45% of people watch more than an hour of Facebook or YouTube videos a week.
• More than 500 million hours of videos are watched on YouTube each day.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
• 87% of online marketers use video content.

• 72 Hours of video are uploaded to YouTube every 60 seconds.
• One-third of online activity is spent watching video.
• Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 
• 85% of the US internet audience watches videos online.
• Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
• The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 
• Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

• Over half of video content is viewed on mobile.
• 92 percent of mobile video viewers share videos with others.
• 90% of Twitter video views happen on a mobile device.
• Periscope users have created more than 200 million broadcasts.
• 10 million videos are watched on Snapchat per day.

Video Marketing Engagement Statistics

• 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• Marketers who use video grow revenue 49% faster than non-video users.
• Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 
• 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
• Social video generates 1200% more shares than text and images combined.
• Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 
• [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.

• Video drives a 157% increase in organic traffic from SERPs.
• Videos up to 2 minutes long get the most engagement.
• 85% of Facebook videos are watched without sound.
• Video on a landing page can increase conversions by 80% or more.
• Native videos on Facebook have 10 times higher reach compared to YouTube links.

• The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
• Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
• 46% of users act after viewing an ad.
• An initial email with a video receives an increase click-through rate by 96%.
• Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
• Video attracts two to three times as many monthly visitors.
• Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 
• Combining video with full-page ads boosts engagement by 22 percent.

Fun Video Marketing Facts

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
• Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
• By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
• The average user spends 88% more time on a website with video. 
  
  Credit:  Mary Lister of Wordstream.com