DECIDING TO MAKE VIDEO IN-HOUSE VS OUTSOURCING

Making In-house Video VS Hiring a Marketing Production Co

Deciding if you should make your own video, or hire a video marketing production company?  Let me help you with the equations so you can make an educated decision.

My prior career was as a strategic purchaser and I knew that outsourcing was the best and fastest way to get things accomplished to get the optimal and fastest benefits for ROI (Return On Investment).  I knew what the people in the organization were great at and what was a waste of precious time and material resources.

Below I have broken down the dollar values for you. comparing if you made a video in-house, versus if you called in a professional video marketing company.

There are SO many ways to strategically market yourself with video, but for this demonstration, I will use video for a website promo.
 
Making Professional Quality Videos In-House
Project: Website Video, Branding, telling story, what you offer and conversion
Estimated video time, finished product:   90 seconds

EQUIPMENT
              Video equipment. Comparable to minimum professional quality results             $2,000.00
              (prosumer  camera, lighting, sound, tripods)
 
TIME:
                Focusing on key goals/targets – 16 hours @ $50/hour                                             $ 800.00
                Videography time  - 8 hours @ $50/hour                                                                    $ 400.00
               Total editing time and QC (Quality Control) checks – 8 hours @ $50/hour           $ 400.00
                      (3-5 edits, multiply this by 5 if you are learning the software)
                Troubleshooting unforeseen issues – 6 hours @ $50/hour                                      $ 300.00              
                      (Issues with technical, people, location, lighting, sound, content, etc)
                Social Media Distribution and setting up analytics– 8 hours @ $50/hour             $ 400.00
                      (assuming you do not know)

Estimated cost for in-house Video                                                                                                 $4,300.00



 

NAILED IT!

Okay, maybe it won't be as bad as this picture, but I think you get the idea.  I have witnessed some cringe-worthy disasters on the web and those first impressions are everlasting.  Let's look at the numbers if you handed this over to the experts and didn't go through all that hassle.





​​Cost to hire a professional Video Marketing Production Company

Project: Website Video, Branding, telling story, what you offer and conversion
Estimated video time, finished product:   90 seconds
            
Estimated   (Depending on added variables)                                               $2,000 - $3500

Distribution – Free guidance for your company                                                $0.00

Or, outsourcing a company to do this for you                                                   nominal
 

What does a Professional Video Marketing Company do for you?

A. Components of a professional company

The creative director fast tracks you to your mission.  This person zeros in on, not only your goal, but what your prospects want and comes up with creative options for you to consider to make that educated decision.  The focus is on Marketing and Video Production.  Produces a vision and proposal within your budget.
The producer carries the vision and comes up with the script and enlists the right people and equipment for the job.  Gives you timelines and makes the whole process seamless.
The videographer handles all the technical and creative aspects of the videography.  The lighting, the sound and the video.  Each one of these aspects are equally as important as the other and this person has years of experience.
The editor has years of creative experience to pull the vision and video together in an efficient and fluid manner. Adding extra components such as music and graphics to make it sparkle.
Quality control at the end to ensure that vision has been met and the components of lighting, sound and creative have been risen to the highest level.
Distribution.  This element is considered right from the start because the video(s) have to fit the platform(s). If you need guidance with your finished project, we will gladly show you.

All of this is from a cohesive team of professionals, delivered to you, in a neat package, from start to finish.
 
B. Outcome of a Professional Video for you?

Social Media Exposure.  Higher SEO (search engine optimization) rankings, valuable analytics, online business card, social media presence, steroids to your sales and exponential exposure.

ROI (Return on Investment).  Incorporating a professional video strategy will enable you to tap into the number one means of communication in social media of our times.  It takes you from a small stage of pulling in customers slowly, to being on a very large stage and having customers come to you much more rapidly.  Video is the #1 means of communication today because it quickly interacts with the public in the the form of content, emotion and conversion.  

Branding!  Taking your company to a polished professional level showing why you are worthy of attention and loyalty.

I hope this has helped.  If you would like any assistance, please give me a call directly.
I have more Vlogs and Blogs on Social Media Marketing to share with you. 

All the best to you and your business.

Angela Tahara
Creative Director
604-916-7646

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