The Best Marketing Strategy in Today’s Social Media

​11 of the Best Reasons to add Video
 
Persuasion at its Finest!

Each and every business is unique and each and every prospect is unique to your business.  However, with a creative edge, there are endless possibilities.

Let me take you to how the Social Media is viewed by prospects for the large part, and how to transform this.

In sales, we are told that trust and familiarity builds the relationships that will bring in the prospects and that is so very true.  This is very effective, but slow.

So how do we bring together the challenges of sales and marketing objectives into one with the goal of persuading the prospects to enter in faster for conversation and conversion?

It is by putting the uniqueness of your company in a very simple and compact format, in front of your prospects, in a non invasive way.  It is by giving them the information that THEY WANT TO HEAR in a CONDENSED FORMAT.  Their problem solved and WHY YOU. 

Today, individuals want it personal and fast.

Website text and emails are just a blast of polished text.  To the viewer, one site looks like a copy of another and no matter how many great pictures you have, or how great your wording is, the website is just glazed over as spam.  Think about your own actions when you are looking for something.

If you are looking for a painter for your house, does the website actually tell you if this person is of the highest quality, or that this person is really good at making a website?  Those are two different things.  You still don’t have trust in the abilities because you don’t know this person.  Even if there are typed testimonials, are the testimonials from his/her relatives or even current?

So, how do you mitigate that?  How do you rise above in how social media is perceived today?

VIDEO – the communicator of today!

1. First, video captures the attention. It flashes and catches the eye.
2. If it is short and professional, then it will get watched.  You can deliver the information a prospect wants to know in a format that is concise and to the point.
3. Video taps into the emotional and intuitive part of the brain.  The person watching can see that you are authentic, innovative, and that you can communicate clearly to them.  This builds a trust.
4. Your elevator speech is polished and you are now moving into a wider audience instead of one to one sales calls.
5. Search Engines love video.  The more hits, the higher up the SEO rankings go so you are moving to the top of the public search.
6. You should attach this video to every email because the stats are that this is a 200-300% click through rate.  That alone is golden.  These get passed around in corporations.
7. Analytics.  You can see where your videos are roaming and the hits on your sites.  Track the progress to see this valuable information of the time, who, what, where and when you are getting optimal exposure and ROI.
8. The ROI.  Most times, one new client has paid for the video.  Now that is amazing value.
9. Distribution.  We are in the social media electronic age and so much of this you can easily do yourself and if you are not taking advantage of that, now is the time.  It is so simple.
10. Consider multiple videos for that amazing impact of Brand awareness and you being the expert.  Also a complete elevation of your business across the board.  Testimonials, Vlogs, How-to’s, Sponsorships, Employee engagement, Investors, FAQ’s, Special Events, Trade-shows, New/Featured Products, Exciting Buzz, etc.
    
11. The people have voted and they want video.  There are enormous stats are out there and you know you will click on a short video too if it is there.  

If you are still relying on text and still pictures to capture your prospects, ask yourself why.

If it is because Video is new to your skill-set, then it is as easy as a phone call to take you over the top and make you a superstar with accelerated conversions.

There is no cap on creativity with the right Video Marketing Production Company. They understand you and your mission, collect B-roll to reduce costs, incorporate strategies and make you look awesome and innovative.  Your gain is all of the above.

Step into the camera lights,  will be so glad you did.

www.BFPVideos.com
Angela Tahara
Creative Director
604-916-7646