11 of the Best Reasons to add Video
Persuasion at its Finest!
Each and every business is unique and each and every prospect is unique to your business. However, with a creative edge, there are endless possibilities.
Let me take you to how the Social Media is viewed by prospects for the large part, and how to transform this.
In sales, we are told that trust and familiarity builds the relationships that will bring in the prospects and that is so very true. This is very effective, but slow.
So how do we bring together the challenges of sales and marketing objectives into one with the goal of persuading the prospects to enter in faster for conversation and conversion?
It is by putting the uniqueness of your company in a very simple and compact format, in front of your prospects, in a non invasive way. It is by giving them the information that THEY WANT TO HEAR in a CONDENSED FORMAT. Their problem solved and WHY YOU.
Today, individuals want it personal and fast.
Website text and emails are just a blast of polished text. To the viewer, one site looks like a copy of another and no matter how many great pictures you have, or how great your wording is, the website is just glazed over as spam. Think about your own actions when you are looking for something.
If you are looking for a painter for your house, does the website actually tell you if this person is of the highest quality, or that this person is really good at making a website? Those are two different things. You still don’t have trust in the abilities because you don’t know this person. Even if there are typed testimonials, are the testimonials from his/her relatives or even current?
So, how do you mitigate that? How do you rise above in how social media is perceived today?
VIDEO – the communicator of today!
If you are still relying on text and still pictures to capture your prospects, ask yourself why.
If it is because Video is new to your skill-set, then it is as easy as a phone call to take you over the top and make you a superstar with accelerated conversions.
There is no cap on creativity with the right Video Marketing Production Company. They understand you and your mission, collect B-roll to reduce costs, incorporate strategies and make you look awesome and innovative. Your gain is all of the above.
Step into the camera lights, will be so glad you did.