SPONSORSHIP MARKETING - An overlooked strategy for great Branding results

SPONSORSHIP MARKETING - An overlooked strategy for great Branding results
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As a creative person and video marketer, I have many strategies for engaging the public.  I am going to share with you one that is often missed but has the greatest potential for the best return for your Brand image and your dollars spent.

SPONSORSHIPS

Why would you want to highlight your sponsorship(s)? 
Branding = Your company has a heartbeat, is part of a community (locally or globally) and gives back.

Let’s first break this down into what may be your marketing mission and strategy.
 
Logic Parameters 

What is Branding?                            – Having people engage with your company as the innovative leader
What is your core motive?              – Wanting the population to come to your business first
What is your target?                         – Humans who are intelligent, emotional beings that seek values like
                                                                themselves
 What is video for?                            – Connecting to an audience on an informative and emotional level

Looking at these logic parameters, it is easy for me to see, as a video marketer, where the low-hanging-fruit can be maximized for exponential marketing.

This strategy is in your sponsorship(s).

Looking at many websites, companies mention their sponsorship(s) and sometimes give links to the web-pages.  But but as an onlooker, I am left wondering.  In what capacity are the corporations assisting them?   In today's communication standards, I do not  always trust the written text in some situations.  Applications require that you SHOW and not TELL when you want to connect to your targets.  A sponsorship is an emotional factor and it needs to be communicated in a platform that delivers that message.  Video connects emotionally.

The great news is that you can get amazing Branding traction, not only for yourself, but for your Sponsorship with a strategic video.  Here is the plan for you to consider.

• Send in a professional video marketing production company to your sponsored organization and film what this group is about.  Have them talk about themselves and capture the information the public wants to see.
• In this video, the sponsorship makes mention about how your company has helped them and how valuable you are to them.  This makes you a hero without it sounding like a brag.  It satisfies the public on the information of exactly how you have assisted them in their progress or growth.
• This video goes up on your social media platforms and boosts your Brand image as a company that deeply cares about community.  People remember you and will forever connect your Brand to this organization.
• The big bonus to all of this is that the sponsored organization also puts up this video in their social media channels and you get twice the social media exposure for your investment.  Twice the social media broadband for the price of one video.
• You have not only lifted your Brand, but you are elevating this sponsorship even further by supplying them with this video.   Your clients are intelligent, they can see for themselves how dedicated you are in your mission to help and give.  

This strategy creates great traction and exponential marketing for your ROI (Return on Investment).  Equally is the supreme positive Branding.
 
I hope this has helped.
Give me a call to see how I can make this happen or for other great strategies.

All the best to you and your business.
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Angela Tahara
Creative Director
www.bfpvideos.com